Pure Energy — Power for Good.

We turn volatility into revenue, complexity into opportunities and energy into value.

pure.energy is a private clean tech company specializing in energy trading, direct marketing, commercial optimization of renewable assets and battery storage systems, origination, and strategic hands-on advisory services.

Overview of services

Direct marketing

Spot & MPM Models
Fixed-price PPA
Redispatch 2, BTR & EIV

4.2 GW in Germany
2.2 GW PPA portfolio

Next

24/7 Algo-trading

Flex-Trading
Futures & Forwards
Certificates of origin

Market access
White-label & Balancing

Next

PPA / Origination

Supply of green electricity to industry and companies

Corporate PPA
Full supply + GoO

Next

Battery storage

Battery-flex trading
Standalone
Co-located Wind & PV

Multi-market trading opportunities

Next

one-stop shop

Pure Energy acts as a one-stop shop for clean energy - connecting producers, commercial & industrial customers and the energy markets. A bridging player in the energy value chain, we manage the entire commercial life cycle end-to-end: from origination and direct marketing to flexible procurement, supply and optimization solutions.

Through this integrated approach, we enable our customers to realize the full value of clean energy in Germany - with one pure partner, and a seamless service experience.

Our Business
TRANSACTIONS PER DAY
0
VOLUME UNDER MANAGEMENT (MW)
0

By combining our trading and origination expertise with state-of-the-art technology, we ensure that every Watt we manage:

  • contributes to a socially and ecologically responsible future
  • is economically optimized
  • contributes to the market and grid stability.
Request a quote

Pure Energy signs first-of-its-kind Flexibility PPA in the Baltics with Mirova & Evecon's BREP

Pure Energy has signed a first-of-its-kind Flexibility & Power Purchase Agreement (FPPA) with Mirova and Evecon’sBaltic Renewable Energy Platform (BREP) in connection with the hybridization of the 77.5 MWp Kirikmäe solar PV plant with a 55 MW / 250 MWh battery energy storage system (BESS), currently under construction.

The transaction integrates renewable electricity offtake with long-term flexibility optimization under a structured commercial framework, alongside approximately €85 million in long-term financing provided by Swedbank.

By combining solar generation, storage capacity, and structured market optimization, this transaction strengthens the bankability of hybrid assets and represents a milestone in the evolution of flexibility-based PPAs in the region.

Press release

emsys VPP and Pure Energy strengthen partnership in the German and international balancing power market

Oldenburg/Düsseldorf, February 6, 2026 – emsys VPP and Pure Energy are further expanding their long-standing cooperation and are now also jointly entering the balancing power market. The two companies have been working together successfully in direct marketing since 2016 and are now reaching the next milestone in their partnership.

Press release

Partnership with Adwind Renewables GmbH for optimal support in Redispatch2.0

Düsseldorf, September 2024 – In order to continue pursuing our customers' interests with the necessary intensity, we have entered into a partnership with Adwind Renewables GmbH, a company that has been operating successfully on the market for many years. From September 1, 2024, Adwind will support pure.energy in the role of BTR and will be available to our customers to answer any questions they may have about redispatch processes.

Press release

Pure x Bayer 04 Leverkusen: Official Sponsoring Partner

Pure Energy stands for performance, teamwork and integrity - values that we share with the Werkself. We are therefore delighted to announce that Pure Energy is now an official partner of the Bayer 04 Leverkusen sponsors' club! 🔴⚫

This partnership brings together two teams that are driven by passion, cohesion, perseverance and the pursuit of excellence - on the pitch and in the energy markets.

We look forward to adding pure energy to the journey ahead! ⚡🔴⚫ #PlayPure

E-world Energy & Water 2026 was a memorable event—and we are already looking forward to the next edition.

In a few intense days with tightly packed schedules and numerous back-to-back meetings, we presented key milestones in our growth strategy:

• Our expansion plans in Europe 🇵🇱 🇸🇪 🇫🇷 🇬🇧 – including Poland, Sweden, France and the United Kingdom
• The launch of the first Flex-PPAs in the Baltic States 🇪🇪 – in Estonia
• The market entry of Pure Energy in Japan 🇯🇵

Stay pure – and stay tuned for more!

Big goals need Pure Energy.
And Pure Energy starts with people who believe in a common mission: Power for Good. We recently came together to re-energize, celebrate and launch our next chapter: expanding our operations in 10 countries - reaching further, aiming higher, delivering better. With every flag raised and every handshake, a moment of unity was created across borders, teams and visions.

From the strategy tables where plans took shape to the dance floor where passion and connection dominated, we experienced the true rhythm of Pure Energy: a culture that moves, connects and empowers - for good, for you.

E-world energy & water was an impressive showcase for ideas, opportunities and in-depth discussions. Our team had extremely productive and insightful discussions with industry peers, partners and customers - we explored new opportunities and set the course for the next steps. With a clear plan to expand into five new markets in 2025, our growth is noticeably gaining momentum. 🌍

Now it's time to turn talks into concrete action. Whether it's #CorporatePPA, #DirectMarketing, #AlgoTrading, #FlexTrading, or #BatteryOptimization —we are ready to create added value together. Let's continue the dialogue and take the next steps.

Our debut at WindEnergy Hamburg marked an important milestone: we were able to establish new partnerships, make valuable contacts and tap into exciting opportunities in the areas of battery storage and direct marketing. Our discussions with market players and customers have shown how great the potential is for innovative solutions in a changing energy market.

In this context, CEO Magne Borgund and MD Sales & BD Özkan Akyıldız share their assessments and underline why Pure Energy is setting standards as a leading direct marketer and innovator for renewable energy solutions - today and in the future.

pure.energy GmbH

Foundation of our German entity in Düsseldorf to establishing our business activities in Europe.

"Cabin crew, get ready for takeoff..."

Implementation of a pilot project for digital retail with a global telecommunications operator

Pure Ops launched in Germany

Joined EPEX and NordPool
Pure Portfolio reaches 1350MW under management
First short-term PPA with fixed prices
First long-term PPA for renewable energies with a commercial power plant

500 MW wind PPA portfolio
First guarantee of origin (GO) transactions
Development of a fully-fledged customer portfolio dashboard

Expansion!

1600MW portfolio in Germany
Retail services for commercial customers launched
Expansion of activities to the Dutch electricity market

2.7 GW portfolio in Germany

Top 10 in wind energy,
Top 15 direct marketers overall (EE)
6% share in Germany, ~3% in EUXBID (traded volume)
Expansion of business activities to the Nordics, UK, and Southern Europe

3 GW portfolio in Germany

Top 7 in wind energy,
Top 15 direct marketers overall (EE)
4.4 TWh traded volume (+64% YtD)
1.4 GW PPA portfolio

4.2 GW portfolio in Germany

#9 in DE-Intraday
2200 MW PPA Portfolio
Top-15 Direct Marketers Overall (EE)
5.5 TWh Traded Volume (+25% YtD)
Started trading operations in Estonia

5.5 TWh Annual Traded Volume

+25% year-to-date

Top 10 in Intraday Continuous

DE-Intraday: up to 6%

EU-Intraday: up-to 3.5% market shares

4.2 GW portfolio in Germany

2.2 GW PPA portfolio

A diversified portfolio throughout Germany

Transparency

We are convinced that trust and sustainability can only be created through complete transparency. Open and honest communication at all levels is essential for us, and we ensure that our processes remain clear and comprehensible at all times.

Fairness

We always behave fairly and empathetically - so we can sleep at night with a clear conscience. Fairness characterizes our interactions, both within the company and in cooperation with our partners.

Integrity

We can only keep our promises if we act with integrity. Integrity is our benchmark - it shapes our responsible and reliable actions in everything we do.

Power for Good — Power for You

Request a quote

Careers at Pure!

Open Positions:

(m/f/d)

Monheim am Rhein, Germany

- Creation and management of contracts in the energy sector

- Onboarding customers in internal and external processes

- Creation and management of customer and network operator invoices

- Collaboration with interdisciplinary teams and customers to further develop the company's energy data strategy

Click here for details

(m/f/d)

Monheim am Rhein, Germany

- Support with entering financial data and keeping records

- Support with invoice processing and accounts payable and receivable accounting

- Assistance with monthly reconciliations and financial reports

- Participation in audits

and financial projects

Click here for details