News & Blog

Take a look at our meetings and the events we have attended.

Press release

Pure Energy signs first-of-its-kind Flexibility PPA in the Baltics with Mirova & Evecon's BREP

Pure Energy has signed a first-of-its-kind Flexibility & Power Purchase Agreement (FPPA) with Mirova and Evecon’sBaltic Renewable Energy Platform (BREP) in connection with the hybridization of the 77.5 MWp Kirikmäe solar PV plant with a 55 MW / 250 MWh battery energy storage system (BESS), currently under construction.

The transaction integrates renewable electricity offtake with long-term flexibility optimization under a structured commercial framework, alongside approximately €85 million in long-term financing provided by Swedbank.

By combining solar generation, storage capacity, and structured market optimization, this transaction strengthens the bankability of hybrid assets and represents a milestone in the evolution of flexibility-based PPAs in the region.

emsys VPP and Pure Energy strengthen partnership in the German and international balancing power market

Oldenburg/Düsseldorf, February 6, 2026 – emsys VPP and Pure Energy are further expanding their long-standing cooperation and are now also jointly entering the balancing power market. The two companies have been working together successfully in direct marketing since 2016 and are now reaching the next milestone in their partnership.

Partnership with Adwind Renewables GmbH for optimal support in Redispatch2.0

Düsseldorf, September 2024 – In order to continue pursuing our customers' interests with the necessary intensity, we have entered into a partnership with Adwind Renewables GmbH, a company that has been operating successfully on the market for many years. From September 1, 2024, Adwind will support pure.energy in the role of BTR and will be available to our customers to answer any questions they may have about redispatch processes.

Pure x Bayer 04 Leverkusen: Official Sponsoring Partner

Pure Energy stands for performance, teamwork and integrity - values that we share with the Werkself. We are therefore delighted to announce that Pure Energy is now an official partner of the Bayer 04 Leverkusen sponsors' club! 🔴⚫

This partnership brings together two teams that are driven by passion, cohesion, perseverance and the pursuit of excellence - on the pitch and in the energy markets.

We look forward to adding pure energy to the journey ahead! ⚡🔴⚫ #PlayPure

Big goals need Pure Energy.
And Pure Energy starts with people who believe in a common mission: Power for Good. We recently came together to re-energize, celebrate and launch our next chapter: expanding our operations in 10 countries - reaching further, aiming higher, delivering better. With every flag raised and every handshake, a moment of unity was created across borders, teams and visions.

From the strategy tables where plans took shape to the dance floor where passion and connection dominated, we experienced the true rhythm of Pure Energy: a culture that moves, connects and empowers - for good, for you.

Pure Alignment 2025

We believe that our strength begins with our employees—and in the moments we share with each other outside of our everyday work. During our annual alignment meeting, ideas and measures arose naturally as we went outside together, exercised, talked to each other, and created space for encounters. Collaboration, trust, and harmony did not arise through planning, but through our presence and mutual support.

This strengthens our culture—and we transfer this energy to our work, our teams, and the impact we achieve.

Pure Alignment 2023

The alignment was a special moment for us to pause, recharge our batteries and realign ourselves as a team.

In Istanbul, we felt how important it is to raise our sights together - to find a balance between strategy and humanity. This is exactly what makes us strong: growing as a team, gaining clarity and sharing joy.

E-world energy & water was an impressive showcase for ideas, opportunities and in-depth discussions. Our team had extremely productive and insightful discussions with industry peers, partners and customers - we explored new opportunities and set the course for the next steps. With a clear plan to expand into five new markets in 2025, our growth is noticeably gaining momentum. 🌍

Now it's time to turn talks into concrete action. Whether it's #CorporatePPA, #DirectMarketing, #AlgoTrading, #FlexTrading, or #BatteryOptimization —we are ready to create added value together. Let's continue the dialogue and take the next steps.

Our debut at WindEnergy Hamburg marked an important milestone: we were able to establish new partnerships, make valuable contacts and tap into exciting opportunities in the areas of battery storage and direct marketing. Our discussions with market players and customers have shown how great the potential is for innovative solutions in a changing energy market.

In this context, CEO Magne Borgund and MD Sales & BD Özkan Akyıldız share their assessments and underline why Pure Energy is setting standards as a leading direct marketer and innovator for renewable energy solutions - today and in the future.

Our CEO Magne Borgund shares his perspective and opinion on evolving dynamics and trends, the potential impact of recent elections in the US and Europe, and the strategic importance of European market integration at the Türkiye Energy Summit 2024 in Istanbul!

E-World Energy & Water 2024 - Essen, Germany

As always, the atmosphere here at our stand at E-world energy & water was truly electrifying! We're excited to connect with our friends, colleagues and industry leaders and showcase our flexible, dynamic solutions. Networking, innovation and pure #sustainability - that's what we bring to the table here!!!