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Pure Vision

Volatility into revenue, complexity into opportunities and energy into value - with transparent, fair and future-oriented energy solutions.

Pure Energy is a privately held clean-tech company specializing in the commercial optimization of renewable assets and battery storage systems, energy trading, origination and hands-on advisory.

With a clear commitment to decarbonization, digitalization and disruptive innovations, we are setting new standards for future-oriented energy solutions.

With an international team of proven energy experts, we strive to expand our position as one of the world's leading energy service providers. By combining our trading and origination expertise with cutting-edge technology, we ensure that every watt of energy we manage is delivered to our customers:

  • contributes to a socially and ecologically responsible future,
  • is economically optimized
  • contributes to the market and grid stability.
pure.energy GmbH

Foundation of our German entity in Düsseldorf to establishing our business activities in Europe.

"Cabin crew, get ready for takeoff..."

Implementation of a pilot project for digital retail with a global telecommunications operator

Pure Ops launched in Germany

Joining EPEX and NordPool

Pure Portfolio reaches 1350MW under management

First short-term PPA with fixed prices

First long-term PPA with a commercial power plant

First Guarantee of Origin(GO) transactions

Development of a fully-fledged customer portfolio dashboard

Expansion!

1600MW portfolio in Germany

Retail services for commercial customers launched

Expansion of activities to the Dutch electricity market

2.7GW Portfolio

2700 MW in Germany

Top 10 in wind energy,
Top 15 direct marketers overall (RE)

%6 Share in DE, ~%3 in EUXBID (traded volume)

Expansion of business activities to the Nordics, UK and Southern Europe

3 GW portfolio

3020 MW in Germany

Top 7 in wind energy,
Top 15 direct marketers overall (RE)

4.4 TWh Traded Volume (+64% YtD)

1.4 GW PPA portfolio

4.2 GW portfolio

4,200 MW in Germany
2,200 MW PPA portfolio

#9 in DE-Intraday
Top 15 direct marketers overall (EE)

5.5 TWh traded volume (+25% YTD)

5.5 TWh Annual Traded Volume

+25% year-to-date

#9 in Intraday Continuous

DE-Intraday: up to 6%

EU-Intraday: up-to 3.5% market shares

4.2 GW portfolio in Germany

2.2 GW PPA portfolio

A diversified portfolio throughout Germany

We are at the forefront of the renewable energy revolution –  committed to pioneering solutions for a sustainable future. Our expertise spans across the entire spectrum of energy, including energy trading, origination, portfolio management, battery storage solutions and more.

We are dedicated to advancing renewable penetration, energy efficiency and decarbonization. With a vision deeply rooted in sustainability and innovation, we work tirelessly to harness the power of renewables, reorchestrate it and offer as full-flexible solutions for our customers. Together, we originate a brighter future as we transform the global energy landscape.

Join us as we #PowerforGood.

Transparency

We are convinced that trust and sustainability can only be created through complete transparency. Open and honest communication at all levels is essential for us, and we ensure that our processes remain clear and comprehensible at all times.

Fairness

We always behave fairly and empathetically - so we can sleep at night with a clear conscience. Fairness characterizes our interactions, both within the company and in cooperation with our partners.

Integrity

We can only keep our promises if we act with integrity. Integrity is our benchmark - it shapes our responsible and reliable actions in everything we do.

Pure Energy signs first-of-its-kind Flexibility PPA in the Baltics with Mirova & Evecon's BREP

Pure Energy has signed a first-of-its-kind Flexibility & Power Purchase Agreement (FPPA) with Mirova and Evecon’sBaltic Renewable Energy Platform (BREP) in connection with the hybridization of the 77.5 MWp Kirikmäe solar PV plant with a 55 MW / 250 MWh battery energy storage system (BESS), currently under construction.

The transaction integrates renewable electricity offtake with long-term flexibility optimization under a structured commercial framework, alongside approximately €85 million in long-term financing provided by Swedbank.

By combining solar generation, storage capacity, and structured market optimization, this transaction strengthens the bankability of hybrid assets and represents a milestone in the evolution of flexibility-based PPAs in the region.

Press release

emsys VPP and Pure Energy strengthen partnership in the German and international balancing power market

Oldenburg/Düsseldorf, February 6, 2026 – emsys VPP and Pure Energy are further expanding their long-standing cooperation and are now also jointly entering the balancing power market. The two companies have been working together successfully in direct marketing since 2016 and are now reaching the next milestone in their partnership.

Press release

Partnership with Adwind Renewables GmbH for optimal support in Redispatch2.0

Düsseldorf, September 2024 – In order to continue pursuing our customers' interests with the necessary intensity, we have entered into a partnership with Adwind Renewables GmbH, a company that has been operating successfully on the market for many years. From September 1, 2024, Adwind will support pure.energy in the role of BTR and will be available to our customers to answer any questions they may have about redispatch processes.

Press release

Pure x Bayer 04 Leverkusen: Official Sponsoring Partner

Pure Energy stands for performance, teamwork and integrity - values that we share with the Werkself. We are therefore delighted to announce that Pure Energy is now an official partner of the Bayer 04 Leverkusen sponsors' club! 🔴⚫

This partnership brings together two teams that are driven by passion, cohesion, perseverance and the pursuit of excellence - on the pitch and in the energy markets.

We look forward to adding pure energy to the journey ahead! ⚡🔴⚫ #PlayPure

Big goals need Pure Energy.
And Pure Energy starts with people who believe in a common mission: Power for Good. We recently came together to re-energize, celebrate and launch our next chapter: expanding our operations in 10 countries - reaching further, aiming higher, delivering better. With every flag raised and every handshake, a moment of unity was created across borders, teams and visions.

From the strategy tables where plans took shape to the dance floor where passion and connection dominated, we experienced the true rhythm of Pure Energy: a culture that moves, connects and empowers - for good, for you.

E-world energy & water was an impressive showcase for ideas, opportunities and in-depth discussions. Our team had extremely productive and insightful discussions with industry peers, partners and customers - we explored new opportunities and set the course for the next steps. With a clear plan to expand into five new markets in 2025, our growth is noticeably gaining momentum. 🌍

Now it's time to turn talks into concrete action. Whether it's #CorporatePPA, #DirectMarketing, #AlgoTrading, #FlexTrading, or #BatteryOptimization —we are ready to create added value together. Let's continue the dialogue and take the next steps.

Our debut at WindEnergy Hamburg marked an important milestone: we were able to establish new partnerships, make valuable contacts and tap into exciting opportunities in the areas of battery storage and direct marketing. Our discussions with market players and customers have shown how great the potential is for innovative solutions in a changing energy market.

In this context, CEO Magne Borgund and MD Sales & BD Özkan Akyıldız share their assessments and underline why Pure Energy is setting standards as a leading direct marketer and innovator for renewable energy solutions - today and in the future.

More here!

Careers at Pure!

Open Positions:

(m/f/d)

Monheim am Rhein, Germany

Contracting

-Recording & maintenance of contract and customer data for new and existing customers

-Management of the integration of new and/or existing customers

-Ensuring compliance with contractual obligations for energy supply

-Requesting, sending and monitoring consumption and generation data

-Preparation and implementation of energy bills in compliance with contractual and statutory deadlines

Network economy:

Coordination of distribution system operators (DSOs) / transmission system operators (TSOs)

-Registration processes with DSOs and TSOs

-Processing and monitoring of market communication

-Implementation of all regulatory requirements in the electricity market for the supplier market roles,

Direct marketer and balancing group manager, as well as Redispatch 2.0

-Verification of data and invoices received from DSOs and TSOs

Click here for details

(m/f/d)

Monheim am Rhein, Germany

- Creation and management of contracts in the energy sector

- Onboarding customers in internal and external processes

- Creation and management of customer and network operator invoices

- Collaboration with interdisciplinary teams and customers to further develop the company's energy data strategy

Click here for details

(m/f/d)

Monheim am Rhein, Germany

-supporting the teams in a variety of transactions and negotiations, including drafting and reviewing contracts related to energy trading (i.e. EFET, PPAs, etc.)

-matters relating to renewable energy and other commercial transactions

-following all developments in energy law and keeping other team members informed of developments and their impact on the business

Handling of all other legal tasks of day-to-day business

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 (m/f/d)

Monheim am Rhein, Germany

- Organization & coordination of administrative and project-related processes

- Support in office management and general administrative tasks

- Management and optimization of contracts (rent, leasing, insurance, etc.)

- Communication & cooperation with internal and external partners

- Procurement & management of office supplies

- Collaboration on varied projects and support in day-to-day business

- Coordination & preparation of appointments and meetings

- Processing of e-mails, incoming & outgoing mail

- Reception & care of guests and customers

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(m/f/d)

Monheim am Rhein, Germany

- Support with entering financial data and keeping records

- Support with invoice processing and accounts payable and receivable accounting

- Assistance with monthly reconciliations and financial reports

- Participation in audits

and financial projects

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Choose Pure Energy now.

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