Pure Sustainability Strategy
Our mission, “Power for Good” is the guiding principle in shaping and orchestrating a sustainable and inclusive future. Through our SDG commitments, we ensure that every aspect of our business contributes to lasting economic, social, and environmental progress — for our partners, our communities, and the markets we serve.
Message from the CEO
Our purpose at Pure Energy is simple yet profound: to power progress and innovation without compromise.
Power for Good is the primary principle that guides every decision we make and every partnership we build. We believe energy should be both pure and powerful. That conviction drives us to deliver reliable, renewable, and responsibly sourced energy that enables industries to grow and societies to thrive — without burdening the planet that sustains us.
Our mission extends beyond energy trading, management and supply — it’s about shaping a fairer, more transparent energy system for the generations ahead. We work side by side with our partners to transform sustainability goals into measurable outcomes — from verifiable carbon reduction to traceable renewable sourcing and data-driven impact.
As we look forward, we remain anchored by integrity and propelled by innovation. With a diverse, future-minded team and a proven record in navigating Europe’s most complex power markets, Pure Energy stands ready to lead with credibility, resilience, and purpose in the global energy transition.
Power for Good — and for generations to come.
Magne Borgund
CEO, Pure Energy
Our Strategic SDGs
SDG #7: Affordable and Green Energy
We contribute to SDG 7.1 and 7.2 by operating an all-renewable portfolio sourced from wind, solar and other green assets. By working exclusively with renewable generation, we help increase the share of clean energy in Europe’s power mix and support broader access to reliable, modern electricity services. Our Guarantees of Origin (GoOs) provide transparent, certified proof of renewable sourcing, making clean energy more traceable for our partners and clients across the region. 4,2 GW renewable portfolio (2026), 547,723 MWh GoOs issued in 2024
SDG #13: Climate Action
Through our renewable-only portfolio, we contribute to SDG 13.1 by lowering carbon intensity in the energy system and supporting a more resilient, low-carbon electricity supply. Every MWh we trade and supply comes from renewable assets, replacing fossil-based generation and reducing climate-related risks. We also provide our clients with GoOs to verify Scope 2 emission reductions, strengthening transparency and awareness in line with SDG 13.3.
Our Secondary SDGs
SDG #3: Good Health and Well-being
We contribute to SDG 3.4 and 3.8 by supporting physical and mental well-being in the workplace. We offer private health insurance, wellness support, ergonomic workstations and flexible working arrangements to promote a healthy work environment.
SDG #4: Quality Education
We contribute to SDG 4.4 by equipping our employees with relevant technical and professional skills. We provide access to language courses, market-specific training, and continuous learning opportunities that strengthen employability and support long-term career development.
SDG #9: Industry, Innovation & Infrastructure
We support SDG 9.1, 9.4 and 9.5 by strengthening the resilience and sustainability of the energy system. Through battery optimization, algorithmic trading and smart energy infrastructure services, we help integrate renewable generation, increase system efficiency and advance technological innovation across Europe’s power markets.
Spreading the impact beyond our walls
We stand at the center of value creation for all counterparties we engage with. Our commitment to sustainability extends far beyond our own operations — it shapes how we generate impact across the energy ecosystem. Through our pure-renewable portfolio and flexible supply mechanisms, every MWh we deliver contributes to a verifiable reduction in carbon intensity. By additionally supplying Guarantees of Origin (GoOs) that cover our clients’ Scope 2 emissions, we enable them to achieve measurable progress toward their climate goals.
