What does this privacy notice cover? 

This privacy notice provides information about personal data processed by pure.energy  (“we” or “pure”) and relates to: 

1. Persons acting on behalf of our business customers, or shareholders of our business customers (“Business Customers”), 
2. Suppliers or vendors (“Suppliers”), 
3. Business partners, as well as investors and shareholders (“Business Partners”). 

It also covers your personal data when using services provided by or on behalf of pure, specifically: 

• Visitors to a pure website; 
• Users of pure’s Customer Portal applications; 
• Recipients of a pure newsletter; 
• Participants in a pure webinar. 

Applicants, attendees at recruiting events, or assessment participants are addressed in a separate privacy notice shown during the application process. 

This notice explains which personal data we process, why, and for what purposes; how long we retain it; how you can access and update it; your other rights; and where to obtain more information. 

Special Notice – if you are under 16 

We do not knowingly collect personal data from children under 16, unless specifically providing training events. If you’re under 16, do not submit personal data (such as name, address or email). If you wish to contact pure requiring personal data submission (e.g., for training or innovation events), please have your parent or guardian do so on your behalf. 

Which personal data do we collect? 

We process personal data of individuals associated with our Business Customers, Suppliers, Business Partners, including employees and shareholders, as follows: 

• Data you provide – identification and contact details (name, address, email, phone), business contact info (job title, department, organization name, role in relation to pure), and, if you use pure services, further data (extended contact info, technical plant data, bank details). 
• Data from your use of pure services – including device information, IP address, browser preferences, cookies, and operational data from plant or technical units (e.g., feed-in/withdrawal profiles). 
• Data from external sources – to ensure accuracy, we may combine technical and operational plant data with data from grid operators or energy market entities. 
• Data from social media – if you interact with pure on social media (like commenting, sharing, messaging, or subscribing), we may receive data such as username, profile picture, location, email, and gender; personal contact data only if necessary. 

Screening (Compliance Checks) 

To meet legal obligations and prevent financial crime, pure conducts regular compliance checks—before and during contracts—on owners, shareholders, and directors using public sanctions lists and media sources. This does not involve profiling or automated decision-making regarding partners. 

Who is responsible for your personal data? 

Pure.energy GmbH
Rheinpromenade 10, 40789 Monheim
Phone:  

Email: info@go-pure.energy
Website: www.pureenergy.de 

Why do we process your personal data? 

We use your data for: 

• Conducting our business, including product/service delivery, contracts, billing, account management, customer service, market research, and marketing. 
• Providing products and services to you. 
• Maintaining client relations and marketing via newsletter or other channels. 
• Analytics, research, and marketing strategy. 
• Account management and security. 
• Business operations—financial control, acquisitions and divestments, audits, internal reporting. 
• Health, safety, and security, including workplace safety and access control. 
• Regulatory compliance. 

We may also process data for related secondary purposes, such as fraud prevention, audits, legal defenses, or research. 

Communication & Marketing 

With your consent (or if legally permissible after a prior transaction), pure may send you tailored offers based on your preferences and previous interactions. Transactional communications essential for service operation will be sent without additional consent. You can unsubscribe via the digital channels used. 

Legal basis for processing 

We process data when: 

• Taking steps before contract conclusion; 
• Providing requested services or completing transactions; 
• Meeting legal or regulatory obligations; 
• Pursuing legitimate business interests without overriding personal rights; 
• With your explicit consent (where required). 

Consent can be revoked at any time without affecting prior processing. 

Data security 

We implement technical and organizational measures—including encryption and access controls—to protect your data. We regularly test and evaluate security effectiveness. 

Who do we share your personal data with? 

We share data only when necessary and on a need-to-know basis with: 

• Pure companies for services, administration, audits, sanction checks, R&D; 
• Authorized representatives, service providers, auditors, and subcontractors; 
• Competent regulatory or government authorities, as required; 
• Entities involved in possible transfer of rights or obligations. 

Transfers outside your country 

Transfers to pure companies or third parties abroad follow EU-approved safeguards, binding corporate rules, or other legal mechanisms.  

Consequences if you don’t provide data 

If required data isn’t provided, your ability to use pure services may be affected or limited. 

Data retention periods 

• Data will be deleted or anonymized promptly at your request or within three years after end of relationship/contact. 
• For financial transactions and contracts: retained 10 years after year-end. 
• For sanction screening: up to 15 years from collection. 
• May be retained longer if legally required, or deleted sooner if no longer needed and you object. 

Your rights 

You may request: 

• Access to your personal data; 
• Correction or deletion (if no longer needed); 
• Cease marketing communications; 
• Restriction of processing; 
• Data portability in structured digital form (where feasible). 

Requests should be sent to info@go-pure.energy. Complaints can be filed with your local authority. 

Cookies and similar technologies 

pure uses cookies to collect information on website usage. You can manage cookie settings via your browser or the website’s cookie tool.  

Changes to this privacy notice 

We may update this notice over time. Please review it regularly.
Last updated:  25th June, 2025, 4:07 PM