Direct marketing
Maximize the potential of your power plants and achieve outstanding success.
Pure Energy Power for Good, your reliable direct marketer of top-class green electricity, manages a renewable portfolio of around 3 GW in Germany.
We support energy producers in realizing the full potential of their systems and actively shaping the transition to a sustainable energy future.
With a portfolio of around 3000 MW, Pure Energy is one of the leading direct marketers in Germany.
Thanks to legal regulations, system operators have no financial risk and always benefit from additional income.
Direct marketing is worthwhile for EEG systems with an output of 100 kW or more.
Manage your investments effortlessly and track performance through real-time monitoring
What is direct marketing?
Since the EEG 2016, operators of wind and solar parks with an output of 100 kWp or more have been legally obliged to trade their electricity via direct marketing instead of conventional feed-in tariffs.
Direct marketing means that you do not supply your electricity to the grid as a lump sum, but actively sell it on the electricity exchange or to bulk buyers, optimize income through market premiums and benefit from price flexibility.
We take care of the commercial management for you: forecasting, market integration, processing and risk management - so that you benefit from the opportunities and reliably meet the legal requirements.
Maximize your revenue with Pure
When your electricity is traded directly on the exchange, you receive both the market premium from the grid operator and the market value from trading. Together, these revenues are at least equal to the statutory EEG remuneration – and in many cases significantly higher. With Pure Energy as your direct marketer, you benefit from professional market access, optimized trading strategies, and reliable settlement.
At a glance:
In a dynamically changing energy market, direct marketing of green electricity has established itself as the standard. It not only enables you to sell the electricity you generate directly on the spot market, but also strengthens your competitive position and contributes to a more sustainable energy system.
Capture market opportunities and increase your income through active participation in power trading.
We take care of forecasting, trading strategies, and risk management on your behalf – efficient, reliable, and transparent.
Gain direct insights into market mechanisms and benefit from price volatility.
Maintain full control over your generation and enjoy clear, traceable settlements.
Mastering complexity - increasing efficiency:
Cooperation with Adwind Renewables for optimal support in Redispatch 2.0
As of today, we are pleased to announce our partnership with Adwind Renewables GmbH to ensure seamless redispatch processes and optimal support for our growing customer base.
Together we are committed to tackling the complexity of calculating remuneration and increasing energy efficiency for wind farm operators across Germany. With Adwind's proven expertise and 1000 MW portfolio, we believe this partnership guarantees a first-class service for our customers.
